EXPO 2017 aims to attract more tourists
The Expo representatives told about Kazakhstan’s resorts and interesting routes in Beijing. The presentation of Kazakhstan’s tourist potential was held at the site of the SCO Secretariat. According to the director of the travel company Assem Kozbagarova, the meeting at the Shanghai Cooperation Organization is a good chance for Kazakhstani tour operators to increase the number of tourists from China.
ASSEM KOZBAGAROVA, DIRECTOR GENERAL, SKYWAY:
I think that the presentation was very successful. Issues related to outbound tourism in Kazakhstan have been announced by Chinese tour operators. I believe that Kazakhstan’s Government conducts very active work in these areas. Next year we will make the best to meet the Chinese tourists.
Representatives of the Chinese travel agencies outline that mostly travelers from Xinjiang visit Kazakhstan. Now the main task is to attract tourists from big cities such as Beijing, Shanghai, and Guangzhou. They mainly focus on raising awareness for potential tourists.
YU JIA, DIRECTOR, CHINESE TRAVEL AGENCY:
We have quite interesting offers for tourists. Chinese travelers, who are going to visit Kazakhstan are often interested in sights.
SULTAN KINZHAKULOV, ADVISOR TO KAZAKHSTAN’S EMBASSY IN CHINA:
Chinese tourists are very profitable customers. Last year alone, they have generated $165 billion from travelling. Therefore, Chinese tourists are a big competition in the sector. Kazakhstan needs to work on the development of its tourism brand, which will become known in China and other countries.
In 2017, the year of China’s tourism will be also held in Denmark, Australia, Sweden and the ASEAN countries. In Kazakhstan, its official opening will take place in March.