Best domestic goods that can become a trademark of Kazakhstan were chosen in Astana
Best domestic goods that can become a trademark of Kazakhstan were chosen in Astana. The second forum of domestic manufacturers with the participation of more than 700 entrepreneurs, chiefs of state bodies and national companies was held at Korme exhibition center. Participants discussed mechanisms of entering foreign markets and government support measures. The parties also signed long-term contracts, which, according to the organizers, guarantee a successful business promotion. According to the Kazakh Minister of Investments and Development, the share of local content in procurements today totals about 60%. There is a potential of selling products abroad. In addition, Atameken National Chamber of Entrepreneurs has organized a competition for awarding the brand ‘Uly Dala Yeli’. It will be awarded every year to the leading domestic manufacturers and service providers of Kazakhstan.
Zhenisbek DULATOV, STAFF, NATIONAL CHAMBER OF ENTREPRENEURS:
Some companies that participate in the contest ‘Uly Dala’ are already selling their products abroad. For example, the company Rakhat, and other companies are exporting their products to China. The idea of the contest ‘Uly Dala Yeli’ is aimed at combining under a common brand, the high quality Kazakhstani goods, so that they can be exported under a single brand.
The exhibition "Best Product of Kazakhstan" was also held within the forum. More than 300 companies, including 145 winners of the regional competitions, presented their products. Everyone could test the quality of the products, as well as to establish business contacts. Diploma winners received the right to use the logo of the competition for advertising purposes for four years, which will boost support for domestic business, the organizers say. The best companies will be awarded at the annual awards ceremony ‘Altyn Sapa’, which will be held in Astana on December 6.