Campaign on promotion of Kazakhstani goods in Russia
Domestic production is available now in the largest retail chains of Russia. A large-scale campaign ‘Week of Kazakhstani goods’ organized by KAZNEX INVEST National Agency has started here. 40 types of customer goods manufactured in Kazakhstan have been made available to the Russian customers. They include confectionery, chocolate, butter, pasta products, soft drinks and tea. According to the organizers, the campaign is aimed primarily at increasing the awareness of the brands made in Kazakhstan and at increasing the competitiveness of the domestic goods.
ALEKSANDER KOSTRIKOV, CUSTOMER:
I am glad that Kazakhstan’s goods appear in our shops because it indicates a good quality for reasonable price for me. There are many imported goods nowadays, however it is hard to find goods manufactured in the neighboring countries.
ANUAR BEISEKOV, SPOKESPERSON, KAZNEX INVEST BRANCH IN NOVOSIBIRSK:
Kazakhstan’s good are available in more than in 1,000 retail outlets in six Russian cities. They are Novosibirsk, Yekaterinburg, Barnaul, Kemerovo, Tomsk and Novokuznetsk. We expect that Russian consumers will appreciate the Kazakh products, it will be in high demand and the companies will be able to conclude contracts with retail chains.