Grand finale of World beauty Astana 2016
Everything that is connected with Kazakhstan is in the trend today. That opinion was expressed by the management of the world-renowned Pierre Cardin Fashion House. Delegation of the French fashion house arrived in Astana as part of the grand finale of the largest fashion and beauty contest World Beauty Astana 2016, which sums up the contests that took place in different countries around the world. This is the first large-scale fashion event held in Kazakhstan. Russia, Italy, Vietnam, and the United States competed for hosting this event. However, World Beauty executive board unanimously voted in favor of Kazakhstan. During the competition, 122 participants from 20 countries demonstrated their achievements and talents in the field of fashion and beauty. According to experts, carrying out such a large and significant competition in Kazakhstan is no accident. Decent attention is paid to fashion industry in Kazakhstan at present.
RODRIGO BASILICATA, DESIGNER, PIERRE CARDIN FASHION HOUSE
I believe that the uniqueness of the Kazakh fashion is that it is both modern and traditional. I think it is very extraordinary and interesting. I think that local designers combine styles successfully. I want to point out that your fashion is recognizable abroad nowadays.
Kazakhs’ ability to combine ultra-modern with traditional is not the only thing that impressed the guests and the jury of the grand finale of the beauty and fashion contest World Beauty Astana 2016.
GALINA DE BOUARD, VICE PRESIDENT OF PIERRE CARDIN FASHION HOUSE FOR RUSSIA AND CIS
If we organize a fashion show now, 50% of models will be local girls and it is so much more interesting and new. You see, the skin, the color and height are simply extraordinary beauty!
World beauty contest was found in America in 2006. It was held in different countries over this time and its grand finale was held in the USA, Italy, France, Korea, and Vietnam. The best models, designers and makeup artists were selected at the festival. The winners received 4 certificates for participation in Fashion Festival in Paris that is organized by the project’s partner couturier Pierre Cardin as well as the certificates for Moscow Fashion Week. In addition, according to the management of Pierre Cardin Fashion House, they are open for cooperation with Kazakhstan. As it became known, the French Fashion House will hold grand fashion event as part of Expo to demonstrate its new collection.