EXPO 2017: AUSTRIAN DESIGNERS ORGANIZE FASHION SHOW
Leading Austrian designers organized a fashion show in Astana. In the EXPO town, European fashion designers are establishing business contacts with potential partners from Kazakhstan. Representatives of eight Austrian brands, including new world famous and promising brands, told about the collections they create.
MICHAEL MUELLER, HEAD OF TRADE, AUSTRIAN EMBASSY IN KAZAKHSTAN:
- EXPO theme is ‘Future Energy’ but we want to present Austria extensively. It includes fashion, and Kazakhstan, in my opinion, is a country where people value style and fashion. There are well-known Kazakhstani designers abroad and therefore we decided to hold this event. This is our very first attempt, and we hope that the shows in Astana and Almaty will be held successfully.
Some of the presented Austrian brands have already gained recognition in the Kazakh market but manufacturers are constantly developing their brands. In Kazakhstan, the fashion designers are looking for mutually beneficial business oppotunities.
ALEXANDER DIESER, GENERAL MANAGER, AUSTRIAN SHOE COMPANY:
- I have been looking for an opportunity to open stores in Almaty for 3-4 years. This time I’ve come to participate in this event and at the same time check out the local shopping centers and real estate for the opportunity to open a mono-brand store in Kazakhstan.
The event was finalized with a meeting of Austrian fashion designers with the representatives of the Kazakh fashion industry in Almaty. Leading Kazakh and Austrian designers, critics and buyers took part in a closed fashion show and held talks on future projects.