"FASHION STARTUP KAZAKHSTAN"
Organizers of the first and the only project of its kind Fashion Startup Kazakhstan call for wearing Kazakhstani designers’ garment. The event brought together representatives of Kazakhstan’s fashion industry. As the project’s organizers say, the shows are the alternative to regular fashion shows. This is a unique place where fashion designers display their collections for the buyers, those who purchase pret-a-porter in bulk for show rooms.
OLGA KRYUKOVA, HEAD OF FASHION START UP KAZAKHSTAN PROJECT:
- This is the platform for fashion industry’s professionals. After the show, we organize a round table for problem solving discussions with manufacturers, fashion designers and buyers and some other participants. Designers need to learn how to display their collections, study the market demands.
The main message is that Kazakhstani Fashion industry products can be competitive in the world market. It meets all quality standards and reflects modern trends. Moreover, Kazakh brands are much cheaper than foreign ones. Fashion Startup project is creating a sales platform for Kazakh fashion collections. Local designers get the opportunity to win an internship at world’s best couturiers.
ASSEL KUDAIBERGEN, FASHION DESIGNER:
- I think this is a very good platform. It's a completely new closed-type trade show that opens up new opportunities. Last season, I won the participation at the "Roma Fashion Week", this year winners will receive prizes and gifts. It's very interesting; it’s the chance to show your brand, your capabilities to the people.
After the show, all collections presented by "Fashion startup Kazakhstan" participants will be displayed in a specialized store "Halyk Markasy". Buyers can buy all the vending garments here within a month. It is possible that these suits, skirts and trousers will be a part of foreign fashion mongers’ wardrobe.