Nation Branding: How Can Borat Affect the Image of Kazakhstan?
Do you live in a good country? What makes a country good? According to the author of the Good County Index, Simon Anholt, a good country is the one that contributes to the common good of the entire humanity. In this episode of IMPACTFUL with Lyazzat Shatayeva, Simon offers insight on what policies and attitudes can help countries engage with the international community more productively, how media and popular culture affect our perception of countries and nations.
Independent policy advisor and author Simon Anholt he has helped more than fifty countries to project their «soft power» more effectively. He has advised dozens of governments, including the Kazakh government, on building nation brands, promoting tourism and attracting investments.