International Monetary Fund predicts that the real GDP of Kazakhstan by the end of 2013 will amount to 5,25%, and in 2014 the republic's economy will grow by 5,3%.In 2012, Kazakhstan's economy grew by 5% and by the end of first half of the year Kazakhstan's GDP growth equaled 5,1%. The IMF forecasts that inflation in Kazakhstan by the end of 2013 will be 6%, and by the end of 2014 will add up to 6,2%. As is known a corridor of 6-8% is the target range for inflation set by the National Bank in the medium term. At the same time, Republican statistical agency reports that average nominal income of citizens of Kazakhstan in June 2013 was estimated at 55 340 tenge, showing an increase of 6,2% compared with the corresponding period of 2012. The highest salaries are reported in the Atyrau region, Almaty and Astana. However, the highest growth rates of real income of the population were reported in Western Kazakhstan and Kostanai regions as well as in Astana. In this case regions become less dependent on the republican treasury. During the first half of the year tax receipts accounted for almost 39% in revenue side of local budgets which is almost 2% higher than in January-June 2012 reports Ranking.kz. Traditionally, the most autonomous budget is in the Atyrau region. The share of tax revenues to the regional treasury amounted to 84,1%. Almaty made a significant breakthrough in self-reliance of the local economy. Tax item in the city budget weighs 74,5%.
At present, 16 Kazakh insurance companies have a certification mark of the world’s largest rating agencies. Assessments issued by global agencies range from B to BB+. In accordance with the world classification, the B rating reflects business solvency of companies, stable financial state of affairs and different risks. The rating of any Kazakh company is refrained by the country’s rating. At the same time, Kazakh insurers say that they are satisfied with these assessments. Kazakhstan received the rating in early 2000s and after that banks and large enterprises started receiving ratings from international rating agencies. Insurance companies received the first ratings from world rating agencies seven year ago. In addition, insurance companies are spending large sums of money for obtaining high international assessments. Independent experts say that although analysts of international rating agencies claim that they have deep analytical knowledge and rich experience necessary for proper assessment of business solvency of borrowers, the practice often shows that agencies are making mistakes, which result in financial losses of investors.
In Kazakhstan at the beginning of 2013 the share of direct sales in the total market volume of cosmetic products has slightly exceeded 30%. At the same time as analysts say there is a projected increase in sales by 35% compared with a 14% growth in retail stores. The shares of sales of cosmetics skin care products and perfumes rose to 42% and 52% of total sales respectively. According to various estimates direct sales industry of Kazakhstan employs between 500 and 600 thousand people. In Kazakhstan the number of sales advisors is growing every year. Professionals explain the reason for the popularity of the direct sales method by the fact that for many consultants working in such companies represents a good financial help.
The sum of costs for opening an independent direct sales business is small. You usually have to buy an inexpensive set of a vendor and there must be a minimum or zero initial capital and inventory. This circumstance creates a sharp contrast between direct sales industry and franchising or other forms of business investment that require significant investments and involve risks associated with the loss of money. Consumers benefit from direct sales because of the convenience and quality service, including a personal product demonstration with a detailed description of its features, home delivery and warranties. Direct selling should not be confused with terms such as ‘direct marketing’ or ‘remote sales’ which represent interactive marketing system resorting to placing advertisements in one or more types of media. Although organization of direct sales can use some of the techniques of direct marketing or distance sales to grow one’s own business the main difference between these two types of marketing is personal presentation (face to face) which is an integral aspect of the direct selling industry.