The 1,800-square-foot store, dubbed “Amazon Go,” is the latest beach in brick-and-mortar retail stormed by the e-commerce giant. It’s clearly a sign Amazon sees a big opportunity in revolutionizing Main Street commerce, The Seattle Times reports.

 

The tech giant has built a convenience store in downtown Seattle that deploys a gaggle of technologies similar to those used in self-driving cars to allow shoppers to come in, grab items and walk out without going through a register.

 

The 1,800-square-foot store, officially dubbed “Amazon Go,” is the latest beach in brick-and-mortar retail stormed by the e-commerce giant, which already has bookstores and is working on secretive drive-thru grocery locations.

 

It’s clearly a sign that Amazon sees a big opportunity in revolutionizing the staid traditions of Main Street commerce.

 

In the much longer term, if the experiment works out and is adopted widely, it could radically transform the nature of work in the retail industry, much like driverless car and truck technology threatens to upend transportation.

 

The Bureau of Labor Statistics says that cashiers are the second-largest occupation, with 3.5 million employed in the U.S.

 

Analysts with Cowen say the move shows how aggressively Amazon is pursuing the grocery business, which represents about 17 percent of total U.S. retail, or nearly $800 billion. It’s an area dominated by Wal-Mart, an Amazon rival that is revving up its e-commerce game. For Amazon, it represents a huge source of potential revenue growth, plus another way to ensconce itself in people’s shopping habits.

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