Kazakhstan is becoming an attractive tourist destination
Kazakhstan is becoming an attractive tourist destination. There is an increase in inbound tourism here which is a sign of growing interest in Kazakhstan among travelers. Not only tourists, but also businessmen often visit Kazakhstan. Visitors are attracted to the investment potential and advantageous geographical location of the country located at the crossroads of Europe and Asia. A Kazakh delegation presented Kazakhstan’s potential in different types of tourism at ITB Berlin, the world’s largest tourism fair. According to the Managing Director of the ITB Advisory Bruno Walter, it is very important that Kazakhstan has a clear vision of developing tourism. Participation in the Berlin fair, for instance, was an opportunity to attract travelers from Europe, the United States and Latin America.
BRUNO WALTER, MANAGING DIRECTOR, ITB ADVISORY:
- When you go to Singapore, you, of course, are addressing booming and flourishing Asian market. You even should consider participating in China, as China per se has become its own market and they are demanding, if you want to do business with China, you have to be there.
Kazakhstan’s tourist industry is developing rapidly. According to Bruno Walter, introduction of the Bed Tax in tourism will accumulate additional revenues which will be invested into the subsequent development of the industry. Kazakhstan is set to develop other areas of tourism such as ethnic, cultural, medical and sports tourism.