Astana hosted the most expected fashion industry event Kazakhstan Fashion Week. Presenting collections over 3 days were 14 designers from Kazakhstan, Georgia, Italy and Russia. The event brought together fashion designers, buyers, stylists, fashion magazine editors and photographers from around the world. As organizers say, freedom was the main message of the fall-winter 2017 collection. The displayed collections have vividly demonstrated the project’s concept. Well-known fashion experts organized master classes for young fashion designers as part of the show. Fashion experts told about how to become a Fashion Week participant and attract attention of wealthy buyers. 

IRINA BAIZHANOVA, DIRECTOR GENERAL, KAZAKHSTAN FASHION WEEK:

There is fashion in Kazakhstan, I want to say. The brand "Made in Kazakhstan" is known all over the world thanks to the Kazakhstan fashion week. Why did we bring all the foreign designers here? To let them train our young designers so they could learn a lot in one hour. Designers now sell their collections at popular pop art stores, pop art shops, front stores and so on.

According to international fashion industry experts, Kazakhstan Fashion Week shows in Astana and Almaty demonstrate that Kazakhstan’s future in fashion industry is quite promising. More and more foreign companies show interest in Kazakh designers.

FEDERICO POLETTI, SPOKESPERSON, WHITE MILANO:

We provide trade show and Camera Dell Moda our national Italian chamber of fashion. We select talents from all over the world to be hosted in Milano during Milan Fashion Week. Milano is now more and more open and interested in talents like Kazakhstan talents, talents from new emerging countries with now arising new fashion weeks to have more and more international appeal and scouting. Scouting for Milano is getting more and more important.

It's been 17 years since the first Kazakhstan Fashion Week was held, and every time it becomes the career launch-pad for Kazakh designers. 3,000 people visit Kazakh fashion shows every year.

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