Malaysian experts shared their experience in the development of halal logo. A delegation of specialists visited Kazakhstan as part of Reverse Linkage project, implemented by the Kazakh Ministry of Investments and Development together with Islamic Development Bank and the German Society for International Cooperation. Malaysian experts conducted a diagnostics of local enterprises for compliance with the requirements for the manufacturing according to religious standards. Moreover, foreign experts gave their recommendations on the development of the industry.

ANAS AHMAD NASARUDIN, CEO, MARDI HOLDING:

Your factories are actually indicating that they can actually produce products of quality and can be exported. I think that is one of the fundamental of this particular mission – to actually look at the possibility of how to strengthen your halal logo and halal set. So that there will be more possibilities for exports of the producers of meat products or poultry that can be exported into the Middle East or targeted at Muslim countries.

AIGUL KASSYMOVA, HEAD OF MONITORING, TECHNICAL REGULATION AND METROLOGY COMMITTEE:

Malaysian experts gave their recommendations for a systematic, step-by-step development of the industry. They emphasized three main principles: first, the standard development, second, definition the government’s role, that is, the state should determine certification process and third, a target group of consumers. Other important things are defining the role of business and showing interest in it.

At present, worldwide "halal" sales make up about one fifth of all food sales and this figure is increasing annually. The products are now in demand to approximately 2 billion people. According to Malaysian experts, Kazakhstan has all the right conditions for increasing exports of "halal" products. Experts believe that the most promising sector is cattle breeding.

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