This year's Black Friday following the day after Thanksgiving Day on November 24 will not be the top shopping day, according to the latest forecast from analytics company RetailNext, media reported. Nevertheless, the overall Christmas sales will reach record levels over the past decade up to $655.8 billion; online sales will climb the most. According to RetailNext, overall sales will grow by 3.2% in 2016 holiday season; online sales will go up by 14.9%. The U.S. National Retail Federation (NRF) expects 3.6% retail sales increase and 7-10% growth of e-commerce. 

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