The growth of volume of smartphones deliveries will be reduced from 10.4% in 2015 to 1.6% to 1.5 billion units due to some deceleration of technological innovations in the industry, forecasts International Data Corporation. At the same time, the most of the slowdown reduces was caused in developed countries. In particular, in the United States, Canada, Japan and Western Europe was reported a decline in the volume of shipments by 0.2% in annual terms. ‘The growth in the smartphone market becomes dependent on changes in the smartphones rather than in searching for new users. Moreover, smartphones are comfortable in technological sides and, there is no need in some new versions’ says Senior Analyst of IDC  Jitesh Urbani. At the same time tablet phones are gaining popularity. Average selling price of tablet phones is expected to reach $304 by 2020, which is less for 27% than in 2015. Prices of ordinary smartphones (5.4 inches of less) are expected to fall by only 12% (up to $264) over the same period.





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