Kazakhstan pharmaceutical market is still under pressure from the changing economy, but domestic pharmacists do everything to keep the industry afloat. One major factor impacts on the market experts call the change rate of the national currency against the U.S. dollar and the euro, resulting of reduction of major international companies speed, delivering pharmaceuticals to the Kazakh market. Due to this, consumer demand change behavior and, many players have revised their marketing policy to be more flexible. In particular, it concerns changing the geography of delivery of medicines.

 

ALEXANDER YUGAI, MANAGER GENERAL, SANOFI CENTRAL ASIA AND CAUCASUS:

It affected consumers that expensive drugs were replaced with cheaper drugs. There were a lot of drugs imported from India and China. Many Russian manufacturers have come on the market. Also, Belarusian drugs appeared. This is the main trend. The package price is now reduced.

 

Experts also note the steady growth of Kazakh pharmaceutical manufacturers, but for localization of Kazakh production of the foreign manufacturers is early to say.

 

ALEXANDER YUGAI, MANAGER GENERAL, SANOFI CENTRAL ASIA AND CAUCASUS:

The scope and capacity of Kazakh market is not so big to locate production here. Why? Because the localization of production cost and, cost of the product will be quite expensive than the drug produced abroad.

 

According to statistics, currently more than 500 different companies, both local and international working on in Kazakhstan.

 

ALEXANDER YUGAI, MANAGER GENERAL, SANOFI CENTRAL ASIA AND CAUCASUS:

According to AMS Health, the company that collects market data, the market of Kazakhstan is amounted of 1.2 billion euros.  

 

Speaking about the prospects of development of Kazakhstan, economists do not exclude the growing competition of small and medium-sized companies, while the top 20 players with share of 2-5% is remained stable. Kazakhstan Khimfarm is included to the top three. Domestic producers have a share of 50 to 70% among the public procurement.

 

 

 

Photo: otyrar.kz

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